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Writing

Thinking out loud.

Notes on product, craft, and the things I've learned building software for millions of people.

I gave my AI a soul file — and it changed how I work

How a simple markdown file turned a generic AI assistant into something that actually knows me — my projects, my preferences, and how I think.

AIProductivity
Feb 2026

Why most redesigns fail — and how we avoided it

Snapchat, Digg, Reddit — redesigns fail more often than they succeed. Here's what I learned leading Prime Video's mobile redesign.

Product StrategyMobile
Feb 2026