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Product Leader · London

Building products
for humans.

I'm Abhiram — I lead Prime Video Mobile at Amazon. I like building things that are beautiful, useful, and a little bit delightful.

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Selected Work

Things I've shipped.

Prime Video 5-star review for mobile redesign
Prime Video · 2025

Mobile Redesign

A multi-year effort to rethink how millions of customers discover and watch content on their phones. New navigation, short-form video, and a shift to video-forward browsing.

Personalize Prime Video article
Prime Video · 2023

Personalized Ratings

Replaced the legacy 5-star rating system with something more useful — personalized signals that actually help people decide what to watch next.

Prime Video content discovery
Prime Video · 2022

Content Discovery

Redesigned how customers find things to watch — better navigation, smarter recommendations, and a cleaner content presentation across all surfaces.

Amazon AFB Helen Keller Achievement Award
Prime Video · 2019

Global Accessibility

Built PV's accessibility program from scratch — AI-driven audio descriptions, dialog enhancement, and a cultural shift from compliance checkboxes to genuine customer empathy.

Writing

Recent thinking.

Why most redesigns fail — and how we avoided it

Snapchat, Digg, Reddit — redesigns fail more often than they succeed. Here's what I learned leading Prime Video's mobile redesign.

Product StrategyMobile
Feb 2026

I gave my AI a soul file — and it changed how I work

How a simple markdown file turned a generic AI assistant into something that actually knows me — my projects, my preferences, and how I think.

AIProductivity
Feb 2026

Say hello.

I'm always happy to chat about product, startups, or interesting problems.

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